Some rather exciting happenings sparkled over Wall Street in New York this week, an event tipped to have been the most glamorous and bold fashion show of the year. If you’re not celebrating overrated Bonfire Night and have decided on an alternative treat… you’re in for a rather glitzy one if you set foot in H&M; today marks the start of the high-street store’s Balmainia! By that I mean a rather artsy collaboration with French designer Balmain…
Put the date in your diary & don’t forget to fash-tag #Balmaination on Twitter & Instagram!
Kendall Jenner played a sterling part in the H&M x Balmain advertising campaign which was filmed aboard a subway train and also opened the mega launch of the collection in an alluring black and gold ensemble.
Kendall wowed the crowds as she opened the New York event to introduce this exciting collection.
H&M are renowned for their famous collaborations with numerous designers such as Jimmy Choo, Matthew Williamson and Lanvin. This collection, however has to be the edgiest most glam collaboration yet, their offerings were popular amongst star attendees of the event, which was attended by Gigi Hadid, Kendall and Kylie, Lewis Hamilton, Ellie Goulding and entertainment was provided by newly reformed band The Backstreet Boys, who all looked dapper in H&M x Balmain menswear.
This monochrome art deco style dress will be just one of the key pieces of the AW15 Balmaination! Looks amazing on Gigi!
Lewis Hamilton and Ellie Goulding at the event
The Backstreet Boys get well into the spirit of Balmainia!
Balmainia at H&M is excellent news for fans of the designer waiting for a diffusion line and what’s more, the pieces are near identical to their pricier predecessors.
Balmain fan Kendall’s Billboard Music Awards look can be yours at H&M!
Kylie Jenner at the H&M x Balmain event in New York
Plenty of black, gold, monochrome and flattering jewel tones make up this collection, which will be excellent for those of you on the hunt for that perfect Christmas Day or New Year Dress. I can’t wait to see this collection come to life in a H&M store near me!